18 years of experience in user centered design

I am a Seattle based, creative manager/ lead UX designer with over eighteen years of experience in front-end, user-centered design.  I have worked with companies worldwide basing my design decisions on user needs and business goals. My primary role involves strategic planning, content analysis, user research, creative team managmenet and designing UX deliverables such as site maps, process flows, wireframes and interactive prototypes.

A few samples of my work

Featured
Staples Daily Deals
Staples Daily Deals

Redesign of the Staples deals page to provide a better experience for users to find items on sale.

Photo Service Application
Photo Service Application
Staples Home Page Evolution
Staples Home Page Evolution
Wetpaint
Wetpaint

Wetpaint provides free WSIWG editable social publishing sites for anyone to create and contribute.

Yello Strom Smilo Webpad
Yello Strom Smilo Webpad

Yello Strom's "companion in the home", a web pad that would supply content, home management and internet access through a mobile device to German families in 2001.

Enterprise Marketing Segmentation Tool
Enterprise Marketing Segmentation Tool

Design of an enterprise marketing technology company's internal audience segementation tool.

T-Vision broadband portal
T-Vision broadband portal

"Wow" industry professionals at the 2001 IFA trade show in Germany with two functional prototypes showcasing DSL-based broadband services, video capabilities and web TV.

Clients include Staples Inc., Audience Science, Wetpaint, Nissan/Infiniti, Honda/Acura,   T-Mobile, YelloStrom, Schroeders, Siemens and Quicken

“More important than her skills is her positive attitude and bias towards getting things done.”

— Alex Berg, Director of Strategy & Analytics at Fell Swoop LLC